IS FRANCHISING RIGHT FOR YOUR BUSINESS?

In today’s highly competitive, rapidly evolving economy, it seems everyone is looking for a way to take his or her business to the next level. Business owners understand the importance of growing and keeping ahead of the competition, but what is the best vehicle for achieving success in such a fast paced, ever-changing marketplace?

For many businesses, franchising is the single most effective and efficient means to dramatically expand without losing control and incurring enormous debt.

Even the Department of Commerce understands just how competitively advantageous this proven business system has already become, and now touts franchising as, “The wave of the future.”

In virtually every retail and service marketplace, franchise chains are dominant forces commanding widespread recognition, enormous respect and strong consumer loyalty. Just consider the numbers: While franchises only make up about 11% of all American businesses, they generate approximately 40% of all retail sales! That’s over 600 BILLION DOLLARS each year!!!

Eye-opening statistics only tell a small part of this amazing story. They cannot adequately describe the dramatic, positive impact franchising can have on the lives of everyone involved, nor can they suitably express how much better everyday life is thanks to franchising. Most importantly, they cannot reveal the true potential of your business in this dynamic, rapidly expanding industry.

HOW WILL YOU KEEP UP WITH THE COMPETITION?

While other industries stagnate and wither away, the incredible popularity of franchising continues to skyrocket as countless new entrepreneurs come seeking the best ways to achieve success, while at the same time reducing their risk and investment costs. These days, franchises appear to be popping up everywhere with no end in sight, and for a variety of very good reasons.

Franchises often enjoy a tremendous competitive advantage over many traditionally independent businesses. Instead of growing slowly by planning, financing and building one single company-owned unit at a time, franchises can grow as quickly as the market demands. They simply replicate one store after another after another after another, and the best part is all the financing for this rapid expansion comes directly from their franchisees.

Aggressive franchise companies can effectively exploit huge new marketplaces in an astonishingly short period. By pooling their marketing dollars in targeted promotional campaigns, franchises are able to reach vast audiences at a fraction of the normal advertising cost independent businesses usually incur.

Speaking of costs, franchises can also dramatically reduce their costs of goods with the massive buying power that results from many units working together for the economic benefit of all. This means they can charge a fair, reasonable price (often significantly lower than their competitors), and still be extremely profitable, even after paying any applicable franchise fees.

WHO REALLY BENEFITS FROM FRANCHISING?

 For Business Owners  who decide to become franchisors, franchising can result in the widespread establishment of name and brand recognition, tremendously improved market penetration, more effective and efficient operation, and innovative new profit opportunities.

More importantly, for many franchisors this proven business system is the perfect solution to three of the most common business expansion problems: time, money, and personnel.

 TIME   By allowing businesses to expand exponentially simply by replicating one new franchise unit after another, franchising is the best answer to overcoming slow growth/limited window of opportunity issues. Best of all, the size and speed of overall business growth can be almost unlimited.

 MONEY   Because franchisees assume almost all of the cost, as well as most of the risk, for each individual unit including rent, construction, inventory, employee wages and initial working capital, franchising can help avoid the difficulty of securing outside financing for expansion needs. In addition, as the parent company expands, its buying power can dramatically increase resulting in significantly reduced costs for products, services and supplies. The result can be a significantly more profitable parent company with thriving franchisees.

 PERSONNEL   Franchisors don’t have to worry about many common employee issues because it is the franchisee’s responsibility to hire, train, supervise and pay all employees. In addition, franchisees often make the very best managers because they have a strong personal vested interest in the profitability of their franchises. This means that because franchisors have less management and daily administrative problems to worry about, they are now free to focus on more important concerns in order to improve overall company efficiency and profitability.

 For Franchisees  finding the right franchise can quickly produce a dynamic new business that brings to the table a proven, predictable product or service backed by experienced support staff and a proven business system that help maximize the entrepreneur’s chances for success.

Because franchising minimizes the new entrepreneurs learning curve, he or she can get their business up and running to profitable operation much more quickly. In addition, the overall cost is similar to that of developing an independently owned business lacking any established positive identity with consumers, advantageous buying power or well-established operating procedures.

 For Consumers  franchising provides very familiar products and necessary professional services that can be purchased with complete confidence, as customers know beforehand exactly what kind of experience to expect based on past franchise performance, advertising message and positive community reputation. Clearly, franchising can be a win-win-win scenario for everyone involved when it is done properly, efficiently and competitively.

UNDERSTANDING THE CHALLENGING FRANCHISE PROCESSS

The world of franchising certainly provides an exciting opportunity to deliver products and services in a much more effective and efficient manner. It also provides better quality control for franchised goods and services as franchisees are legally required to follow the franchisor’s well-refined, market-tested business system.

While franchising certainly does offer numerous exceptional opportunities for rapid growth and dramatically increased earnings, the fact is franchising is a quite complex, heavily restricted field that requires significant investment, extensive education and market-proven expertise.

THE FULL POTENTIAL OF YOUR FRANCHISED BUSINESS

To reach its full potential, a franchise must be positioned properly from the very beginning, and then guided carefully along the often-difficult initial steps forward. With the right systems and management procedures in place to handle the many serious challenges and obstacles ahead, the journey becomes easier, safer and much more affordable.

Therefore, with so much at stake and so much to be gained, the choice regarding who has the expertise, experience and credibility to be entrusted with the difficult and challenging task of franchising your business at an affordable cost is clearly of utmost importance. That choice will unquestionably affect the eventual success or failure of the new franchise, perhaps even the ultimate survival of your entire business. We are completely confident that your best choice is Orion Franchise Consulting.

WHY ORION IS THE BEST CHOICE TO FRANCHISE YOUR BUSINESS

Many businesses have found the process of business expansion tremendously difficult, quite lengthy and often ridiculously expensive. Orion offers a surprisingly affordable, yet thoroughly comprehensive franchise package that can literally save you tens of thousands of dollars.

Orion Franchise Consulting is dedicated to providing a comprehensive, detailed-oriented service with the goal of developing the strongest, most efficient, and cost-effective franchise system, meeting all Federal and State legal requirements. In addition, we will maintain open, continuous communication throughout each step of the complex franchise process, ensuring we address all the unique needs of each specific franchise.

Because the key to success in franchising is the ability of the parent business to be easily replicated, we will be highly selective regarding each specific business that applies for our fast-track Franchise Development Program. Before accepting any new client, we will first conduct extensive research followed by a detailed analysis to properly determine the actual “franchisability” of that business, and provide a prompt, honest, and realistic evaluation.

Whenever a company fails to meet our exacting standards, we will thoroughly explain all problems and suggest appropriate changes, or be straightforward with our recommendation not to waste time and money on a seriously flawed project with little hope for success. However, companies meeting all our necessary criteria will find we are ready to quickly move forward and make the new franchise concept a complete, efficient and affordable reality.

CUSTOMIZED DOCUMENT CREATION

With over two decades of hands-on expertise and franchise success, the experts at Orion are able to develop and create customized documentation and contractual agreements that are each specifically designed to address your individual company and its unique needs, goals and policies. This can include such franchise necessities as informative easy-to-understand operation manuals, efficient initial training programs and schedules, powerfully effective marketing copy, eye-catching sales brochures, and dynamic state-of-the-art web sites.

Most importantly, our comprehensive program encompasses all aspects of business franchising and is guaranteed to meet all Federal Government franchise requirements and regulations.

Through our diligence, expertise and cost-conscious attention to detail, we will accomplish all of this and more in a timely fashion and at a fraction of our competitors’ cost, thus allowing you to concentrate your valuable financial resources towards the rapid expansion of your new franchise program.

WE ARE READY TO START SELLING YOUR FRANCHISE

We will prove our value and abilities through actual performance in the marketplace by coordinating and conducting a year-long introductory sales marketing campaign with contracted franchise sales goals.

Our highly experienced sales team can conduct and coordinate all franchise-related sales activities for a full year, and provide continual updates so you will always be well informed of how your new franchise is progressing. This allows you to concentrate on what you do best - operating your well-established business, while we focus upon what we do best - finding highly qualified, enthusiastic franchisees who are eager to help take your growing business to the next level.

Once we have designed and developed all necessary documentation and associated materials, Orion is ready to conduct and coordinate the entire Introductory Franchise Sales Campaign on either a local, regional or national level. We will carefully target our efforts to best assist you in achieving the growth and direction you feel will work best for your specific company. This includes helping to uncover high profile franchise locations that meet your demographic needs, as well as developing systems for clusters and chain stores. We can even help creating exciting new franchise concepts and products to meet your expanding business needs.

We understand our responsibility as your representative in the field. Be assured that all Orion representatives are extremely well trained and fully committed to being completely honest, and thoroughly professional at all times. We pledge to provide our very best efforts, guided by the principles of integrity, honesty, fairness and responsibility when representing your new franchise.

THE IMPORTANCE OF WELL-QUALIFIED, APPROPRIATE PROSPECTS

In order to achieve this important goal, Orion understands that we must be highly selective, and will market and represent your new franchise offering only to financially qualified candidates. By weeding out all inappropriate candidates, we can help you avoid wasting valuable time and resources on financially challenged curiosity seekers.

Orion’s strong commitment to providing consistently accurate information, thoroughly explaining all essential details, and understanding the needs, interests and financial requirements of each prospect means we can better assist our diverse clientele in making positive, confident, and prompt decisions regarding their compatibility with your new franchise offering.

PARTNERING FOR FRANCHISE SUCCESS

At Orion Franchise Consulting, we are fully committed to being dependable, caring partners in the pursuit of franchise excellence. In our role as trusted team players, we stand ready to guide, improve and inspire you throughout each challenging step in the quest to realize your dreams of national expansion.

If you are truly serious about exploring the remarkable world of franchising, please contact us for a FREE CONSULTATION where we can quickly evaluate the “franchisability” of your business and its potential for franchise success.

We truly believe that by Partnering for Success in a fair and equitable manner we will provide the greatest opportunity for both your growing company and Orion to enjoy continued prosperity through another successful national franchise program. It is our hope that together we can create a long-lasting and mutually beneficial business relationship with you that will be as thoroughly enjoyable as it is jointly profitable.